May 3, 2021
Description: Custom Wave Table Tent
What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, highlight their weekly specials, and encourage enrollment for their tasting events and brewery tours.
How it was distributed: The table tents were placed in the center of each table before the afternoon and evening dining hours. Servers referenced the table toppers when they took orders, offering customers the chance to scan the different beer options, as well as the brewery tours and tastings. When delivering the bill, servers referenced the table tents again, asking customers to find them on Facebook and review them on Yelp if they had a great experience.
Result or ROI: These vibrant table tents brought attention to the brewery's latest beer options and increased beer sales by 35% each month. They also encouraged customers to sign up for tasting events and brewery tours which were listed on the back side of the tents. Additionally, the brewery saw increased Yelp reviews and Facebook followers, leading to a more robust online reputation for their business.
Source: Warwick Publishing